{"id":1703,"date":"2026-10-27T15:52:48","date_gmt":"2026-10-27T15:52:48","guid":{"rendered":"https:\/\/wabiproductions.com\/?p=1703"},"modified":"2026-10-28T16:10:09","modified_gmt":"2026-10-28T16:10:09","slug":"wabi-group-launches-verticality","status":"publish","type":"post","link":"https:\/\/wabiproductions.com\/en\/wabi-group-launches-verticality\/","title":{"rendered":"Wabi Group launches Verticality"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The launch comes amidst the production of 25 series this year for a U.S.-based platform, inviting brands to explore new ways of creating entertainment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhat is it that draws us into a story, making it impossible to stop watching?\u201d ask the team at Wabi Group. This question drives Verticality\u2014a division that integrates creativity, production, and technology to develop vertical-format entertainment on a large scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis opportunity invites us to imagine brands that build their own entertainment universes, platforms that discover new stories for their audiences, and characters that become part of people\u2019s lives,\u201d the Wabi team explains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The initiative brings together Mar\u00eda Victoria de Narv\u00e1ez, Director of Business Design and Innovation; Francisco Partida, CSO; Yair Ponce, General Manager of Wabi Entertainment; and Mar\u00eda Paula Botero, Head of Production at Verticality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are living in an extraordinary time for creativity. New tools and formats allow us to explore different ways of telling stories and connecting with diverse audiences. We are leveraging our core expertise\u2014production\u2014to discover what we can create in collaboration with brands, platforms, and talent,\u201d says Alan Su\u00e1rez, CEO of Wabi Group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Currently, Verticality is producing micro-dramas for a U.S.-based platform targeting Latin American audiences. The division plans to produce over 100 series by 2027, while simultaneously preparing for regional expansion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For brands, this opens up the possibility of becoming a media entity in their own right\u2014creating stories and experiences that people choose to follow. For platforms, it offers an operation that bridges creative development with production capacity.<br><br><strong>Verticality by Wabi Productions<\/strong> for ADLATINA<br><br><a href=\"https:\/\/www.adlatina.com\/publicidad\/wabi-group-lanza-verticality\">https:\/\/www.adlatina.com\/publicidad\/wabi-group-lanza-verticality<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The launch comes amidst the production of 25 series this year for a U.S.-based platform, inviting brands to explore new &hellip; <a href=\"https:\/\/wabiproductions.com\/en\/wabi-group-launches-verticality\/\">Read more <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/wabiproductions.com\/en\/wp-json\/wp\/v2\/posts\/1703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wabiproductions.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wabiproductions.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wabiproductions.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wabiproductions.com\/en\/wp-json\/wp\/v2\/comments?post=1703"}],"version-history":[{"count":1,"href":"https:\/\/wabiproductions.com\/en\/wp-json\/wp\/v2\/posts\/1703\/revisions"}],"predecessor-version":[{"id":1705,"href":"https:\/\/wabiproductions.com\/en\/wp-json\/wp\/v2\/posts\/1703\/revisions\/1705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wabiproductions.com\/en\/wp-json\/wp\/v2\/media\/1706"}],"wp:attachment":[{"href":"https:\/\/wabiproductions.com\/en\/wp-json\/wp\/v2\/media?parent=1703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wabiproductions.com\/en\/wp-json\/wp\/v2\/categories?post=1703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wabiproductions.com\/en\/wp-json\/wp\/v2\/tags?post=1703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}