DIRECTED BY DIEGO PERNIA
As our Director said, ” Today, more than ever, we understand that life is a path full of changes and challenges. It is not only about trying to solve the concerns and events that arise in the short term, but also to anticipate in the present to the future ones. For this reason, Ford, with its strength, design, elegance, and technology, wants to help people overcome the challenges that lie ahead, being a fundamental tool in everyone’s dreams, no matter how difficult they may seem”.
This new spot shows a glimpse of the amount of time and dedication that a project like this takes, aside of the challenges faced during the filming of it, it was cleverly done in the duration of two days, with the help of the beautiful scenery that Mexico provides.
A big thank you to the Director and all of the crew that made this commercial possible!