Alvaro Velarde and his latest production for Minino Plus

Your cat is worth everything” from Minino plus is a place where we can be part of the mess that a cat achieves inside the house of its beloved owner. Jorge Méndez “Cometa” vice president of the creative agency (Anónimo) talked about the new campaign for “Minino” the complex behaviour of a cat and the objective was to show how rebellious and chaotic they can be, resulting in a production full of absolute honesty and capture the behaviour of a cat when its owner is not at home.

The production was under the direction of our director Álvaro Velarde who for hours was given the task of watch and capture strategic moments of the cats at set to finally be photographed by the director Jordi Planell’s camera. Finally, together they build situations that show us majestic moments among the felines of the commercial.

Without question for Wabi Productions, it has been a unique experience to remember and work with such a talented team and be part of the great idea of ​​demonstrating that “Your cat is worth everything”.

If you want to see more of his work, go to our profile of directors.