Production Company: JOJX
Director: Johnny Green
Production Services: Wabi Productions
“Work Of Art”
“Work Of Art” is the latest commercial created by marketing agency, Zambezi, for the multinational company, Ultimate Kronos Group (UKG). Where the talented Director Jonny Green brings this creation to life alongside production company JOJX. Given that the commercial was shot in Mexico, Wabi Productions acted as the Service company that helped make this work of art possible.
The commercial aimed to recreate three famous paintings, “The Creation of Adam” by Michelangelo, “Washington Crossing the Delaware” by Emanuel Leutze and “The Last Supper” by Leonardo da Vinci. The precision of each scene creates a link between the company’s values and the paintings, successfully conveying the message that UKG shared in the spot:
“When your employees feel connected, appreciated and supportive your business becomes more than a place of work, it becomes a work of art. And we can help you create your masterpiece. UKG Our purpose is people”
We would like to thank the crew that helped make all of this happen and we hope you love this commercial as much as we do!
“The Creation of Adam”
“Washington Crossing the Delaware”
“The Last Supper”
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“This campaign was a true exercise in expectational craft, as each detail from casting, choreography, lighting, set design and composition was critical to the successful recreation of these iconic images that are so deeply embedded into our subconscious minds”
“Green utilized a unique technique and filmed the scenes backwards, starting in the end position and then having each actor move through the choreography of the scenes in reverse.”
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