UESO returns to Wabi!

There are duos who don’t just direct, they build universes.

After more than a decade of working together, exploring the boundary between the commercial and the artistic, UESO,the duo formed by Ernesto Yatdefacap and Martín Jernandeiz, returns to Wabi with the same defining energy: a blend of fantasy, precision, and a pop aesthetic that turns every project into a fully immersive visual experience.

Based in Mexico City, these two Argentine creators have developed a vibrant, instantly recognizable style where storytelling merges with color, movement, and detail. Their vision moves seamlessly across commercials, fashion films, and music videos, always driven by a constant pursuit of beauty, rhythm, and emotion.

Their trajectory includes campaigns for Adidas, Amazon, McDonald’s, Porsche, Nestlé, PepsiCo, and Cheetos, among many other global brands. But beyond the names, what truly defines them is the way they see the world: transforming the everyday into something extraordinary, layering meaning, humor, or drama without ever losing their aesthetic pulse.

Their return to Wabi marks a new chapter. One in which the production company and the duo reunite to amplify a visual language that is irreverent, polished, and deeply emotional. Welcome back, UESO.