Brand: Gillete Venus
Production Company: Untitled Inc
Director: Jillian Martin
The way we perceive things has changed radically and more when we talk about physical appearance, for this reason Gillette Venus ventures to join the change and of course this vision of forgetting the stereotypes in which we grow up surrounded.This campaign where Gillete once again show its social responsibility demonstrate that there is no better beauty than security.
This is how the idea of recording real women with characteristics that normally would not be seen on digital marketing or in a fashion magazine was born, which inspired the director Jillian Martin to portray and document real testimonies where each woman owns her uniqueness and her own characteristics that deserve to be celebrated.
Gillete Venus is not aimed at a single stereotype, or a single type of woman or a single skin type, this product is focused on loving yourself.
With a total of five days starting in Mexico City and a location within the well-known district of the Roma neighborhood to be in the warm blue air of the beaches of Quintana Roo, Punta Norte Beach, El Malecón and Isla Blanca in the beautiful Isla Mujeres, where they keep the recording line that in the middle of February provided the perfect atmosphere.
Definitely an experience that our production enjoyed being able to collaborate with the talented Jullian Martin and Untitled Inc Production Company and its unique touch to tell stories.