WABI 2026: NEW DIRECTIONS, NEW PERSPECTIVES, SAME PASSION

We close a year filled with projects, stories, and incredible collaborations, and open a new one that promises to expand our creative universe even further.

At Wabi Group, we believe in constant evolution — in looking ahead without losing the essence that defines us. That’s why 2026 arrives with new missions, new faces, and new ways of creating.

This year, we welcome inspiring talent. New perspectives join our directing team, expanding Wabi’s visual and narrative horizon.

We begin by celebrating the return of the duo UESO, with their unmistakable pop aesthetic and energy. Joining them is María Victoria de Narváez, a tabletop specialist and explorer of visual detail at its highest expression. Completing the roster are Brent Harris and Nicole Fischer, two directors who arrive with a fresh, modern, and deeply human cinematic sensibility.

Each of them brings a unique creative universe, and together they will continue building the visual identity that keeps Wabi in constant motion.

Transformation also happens behind the scenes. This year, Wabi introduces a new production team, operations, and strategy team: professionals with experience, talent, and a fresh vision that adds, builds, and refines every creative process.
Our goal is clear: to create more agile, fluid, and collaborative productions, where ideas flow as naturally as they are born.

Wabi Group’s growth is also reflected in the expansion of its creative units, each designed to enhance different dimensions of the audiovisual process. Smilehumano, our in-house production company, leads a contemporary approach to new ways of storytelling, focusing on authenticity and real emotion as narrative pillars. BigSur arrives to strengthen the connection between brands and audiences through experiential marketing and unconventional campaigns designed to create direct engagement and memorable experiences. And AtelierD’image, our post-production lab, consolidates itself as the space where images come to life — where each piece is refined, evolves, and finds its definitive visual identity, completing the creative circle that defines the Wabi universe.

With these new divisions, Wabi reinforces its commitment to offering an integrated experience: from idea to screen, through strategy, emotion, and technical detail.

2026 will be a year of expansion, new collaborations, and continuing to do what we are most passionate about: creating stories that feel alive.

Because if there’s one thing that defines Wabi, it’s its ability to reinvent itself without losing its essence.

What’s coming is big. And it’s coming full force.